The Importance of Social Media for your business

Social media has become a daily routine for most. Posting, sharing, tagging, all essential components to maintain a social media presence. If you are starting a business or already have a business you should be dedicating time to keeping your social media up to date and pushing out material that will increase your business presence on the web. Here are a few facts on how increasing your online presence can benefit your business.

Gain customer insight: Social media platforms allow you to be active with your followers, customers, and future customers. It’s important if you are running a business to stay active and engage with everyone. This allows for feedback on how you’re doing as a business and allows for the opportunity to grow as a business.

Share Content faster and easier: In this new day in age you can share what your business has been up to with a click of a button. Just got some new products in? Snap a photo and upload to Instagram or FaceBook to show everyone. Just by doing that you may have just increased your chances of obtaining new customers. It’s all about speed, consumers of social media want to be in the know at all times.

Run targeted ads with real-time results: This is one of the most interesting of the facts, as a business owner you run a social media ad and target your niche audience. Not only is it inexpensive but it’s a great way to promote your business. For example Facebook ads allow you to target people based on location, demographics, interest, behaviors and connections. Just when you thought you weren’t being watched!

Increase brand awareness and loyalty: having that social media presence is a great way for customers to connect with you, the more they see you the more likely they are to shop with your brand. If you combine this fact with fact number one you can establish that loyalty with your customers and keep them coming back for more.

The facts above are just a few out of the many that can help that your business to the next level. If you’re still on the fence about using social media to your advantage you can always hire someone like an intern to assist you.

Be on the lookout for more tips, and blog post on boss chronicles.